Quantcast
Channel: Business 2 Community » JJ Samp
Browsing latest articles
Browse All 13 View Live

Image may be NSFW.
Clik here to view.

What’s a UTM Tag and What’s it Doing in my PR?

Ever followed a link to an article or blog post on Twitter, and noticed that it had a string of extra text tacked onto the end with a bunch of underscores and equal signs? It probably looked something...

View Article



Image may be NSFW.
Clik here to view.

Your First 365 Days in PR: Part 1

So you’re newly hired at a public relations agency. Congrats! Now the pressure is on. The key to excelling during your first year in PR is all about setting yourself up for success with basic best...

View Article

Image may be NSFW.
Clik here to view.

Your First 365 Days in PR, Part 2 of 6: Structure

Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as...

View Article

Image may be NSFW.
Clik here to view.

Your First 365 Days in PR, Part 3 of 6: Do

Excelling during your first year in PR is all about setting yourself up for success with basic best practices. In this six-part series, we’ll dive into the anatomy of the first 365 days of agency life...

View Article

Image may be NSFW.
Clik here to view.

Battling Burnout in Agency Life

We spent the first three parts of our “Your First Year in PR” series talking about how to set yourself up for success as a budding PR pro. Today we’re going to take a break and focus on something that...

View Article


Image may be NSFW.
Clik here to view.

Budding PR Pros: Push Yourself To Keep Growing

At a recent staff meeting in SHIFT’s Boston office, our VP of Marketing said to us all with a grin, “When you feel like you’ve learned everything there is out there to learn, that’s when your career is...

View Article

Image may be NSFW.
Clik here to view.

Learning By Teaching: The PR Edition

Docendo discimus. By teaching, we learn. Seneca the Younger Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years...

View Article

Image may be NSFW.
Clik here to view.

Harness the Power of Negativity Bias for Positive Marketing

Imagine this: You get a $2000 bonus from your employer for excellent work. The same day, your car’s transmission bites the dust and you have to shell out $2000 to get it repaired. Which event sticks...

View Article


Image may be NSFW.
Clik here to view.

How to Make Your Landing Page Not Suck

As a marketer, you’ve got top-notch knowledge and implementation chops when it comes to landing pages, so you can safely skip this post, right? In the name of marketing, stop right there! Even top...

View Article


Image may be NSFW.
Clik here to view.

Why Instagram’s “Barter Economy” Is A Good Thing

…For marketers, influencers, and consumers. Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other...

View Article

Image may be NSFW.
Clik here to view.

“Dear Marketing Diary,” Or Why Marketers Should Keep A Journal

Many marketers and PR professionals keep a blog. But how many keep a journal? The phrase “CONTENT IS KING” has been trumpeted to one end of the Internet and back. But while creating content is easy,...

View Article

Image may be NSFW.
Clik here to view.

Is Your Startup Ready for PR?

Every startup needs PR.* *Eventually. There’s no question about whether your startup needs PR (because yes, it does.) The better question to ask is, “Does my startup need PR right now?”. PR is an...

View Article

Image may be NSFW.
Clik here to view.

What LinkedIn’s New Homepage Means For Your Social Marketing

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things:...

View Article

Browsing latest articles
Browse All 13 View Live




Latest Images